Research in Ukraine – Fast and Reliable
For over 10 years, we’ve been turning insights into business success and helping clients make decisions based on real audience behavior. This is data that cannot be obtained from open sources or found online. We gather it directly from target audiences through our own online panels and partnerships with Cint and Purespectrum.
- Taking into account the real-world context in which your audience lives and makes decisions
- Hundreds of projects, dozens of regular clients
- We are trusted by government, international, and commercial organizations
surveys
2025
Who is this solution for?
or teams and leaders in business, government, and international organizations—when decisions cannot be based on assumptions and a clear understanding of the situation, audience, or market is required.
Business
Government Agencies
International Organizations and Foundations
Companies and investors entering the Ukrainian market
Brand Health Tracking
We regularly measure brand awareness, perception, and key metrics so you can track trends and adjust your strategy in-time.
NPS / eNPS / CSI / CES Surveys
We analyze customer and employee experiences: loyalty, satisfaction, and effort required. We identify clear priorities for improvement.
Campaign Effectiveness Measurement
We measure reach, brand recall, changes in brand awareness and attitude toward the brand or initiatives, as well as the impact on behavior.
UX / UI
Research
User experience research for websites, apps, and services — from in-depth interviews to online surveys and UX tests.
Social and Political Research
We study public opinion, perceptions of reforms, social attitudes, and vulnerable groups for government and international clients.
We’ve gained trust
We work with government agencies, international organizations,
and leading businesses in Ukraine. Our clients and partners include:
How We Approach Your Research
A transparent process from brief to results.
1
Brief and Scope of Work
We define objectives, hypotheses, target audiences, and expected solutions based on our research.
2
Sample and Research Design
We select methods and data collection channels, and develop a questionnaire or interview guide.
3
Fieldwork
We collect data through online panels, Cint/Purespectrum, and, when necessary, our own call center.
4
Analysis and Report
We process the data and prepare an analytical report with visualizations and key findings.
5
Presentation and Recommendations
We present the results to the client’s team and discuss practical recommendations for solutions.
A team you can trust with complex research projects
Research.ua brings together experienced sociologists, analysts, and market researchers.
We combine rigorous scientific methods with a business-oriented presentation of results to turn data into actionable insights
What Our Clients Say
"An international wave survey has provided us with a clear picture of how the new packaging is perceived across different markets, allowing us to take targeted action and accelerate the impact of the rebranding."
"The results clearly highlighted our strengths and weaknesses, and provided practical insights for prioritizing products and channels. Now our decisions are based on data, not intuition."
"Wave tracking has given us a clear picture of the loyalty program’s effectiveness and our priorities for development – now decisions are made based on data, not assumptions."
"The UX research uncovered issues we hadn’t spotted in the code or logs and provided clear guidance for improvements. The result was a significant jump in conversion rates and a new standard for UX testing within the team."
"The study provides a clear picture of the expectations and risks in the MFO market; this data helps us engage in constructive dialogue with regulators and the media."
"The study’s findings confirm that the advertising campaign boosts brand awareness, but our key objective is to turn interest into trust. We will work on simplifying our product messaging and increasing transparency so that more people can invest safely with Inzhur."
"I would like to thank you for your cooperation and excellent service. Research.ua quickly tailored their solutions to meet our needs. I wish you every success in all your endeavors!"
"When planning an educational project, it was important for us to understand the demand, selection criteria, willingness to commit to the duration of the program, and ability to pay. The research provided key insights for a successful launch. Excellent service and a customer-focused approach. I recommend Research.ua."
Examples of Our Research
We have conducted research for national reforms, international support programs, and leading brands. Here are a few examples:
Client’s Objective:
To identify unique markers of expertise in key product categories, enhance the perception of the chain as an “expert retailer,” and measure changes in awareness and intent to recommend.
How we did it:
We launched a wave-based quantitative monitoring study, surveying N=800 online respondents in each wave (Kyiv, Odesa, Dnipro, Lviv; ages 25–55; category buyers ≥1 time/month), recruited through our own panel. The 15–30-minute questionnaire included unaided/aided awareness, a rating of expertise criteria, and intent to recommend. The waves allowed us to compare metrics before and after in-store implementations.
Results:
Key expertise criteria were identified (SKU depth, specialized zones, staff competence, labeling, service). Prompted awareness metrics and benchmark compliance increased across several categories between waves; regional gaps in product assortment and insufficient communication of expert zones were identified. The results are used to set KPIs for procurement, merchandising, and staff training.
Client feedback:
“The wave monitoring data provided a clear plan of priorities and demonstrated the practical impact of the changes,” Daria T., Head of Research.
Client’s Challenge:
Build a system for weekly collection of open data from key competitors’ online stores to monitor product assortment, prices, and promotions across 35 categories.
How we did it:
We developed Python parsers that collected data weekly from 7 online retailers and stored it in a cloud database with a change history. For each SKU, we collected: name, brand, SKU, category, regular/promotional price, availability, and packaging/weight. We applied matching algorithms (name+brand+packaging), rule validation, and selective manual verification; we integrated the data with customer transactions to assess the impact on sales.
Results:
We established ongoing weekly monitoring of SKUs across 35 categories; identified regional “blind spots” and frequent promotional flips; calculated price Δ% and elastic gaps; integration with sales data revealed where competitive pricing had the greatest impact. Reports are delivered monthly via Excel and Tableau dashboards.
Client feedback:
“Regular dashboards and integrated reports help us quickly adjust prices and product assortment,” said the head of the commercial department.
Client’s Objective:
To objectively assess the perception of a new packaging design for toilet paper and paper towels (two concepts) compared to the existing design and competitors; to determine shelf-standout and purchase intent.
How we did it:
We conducted an online concept test featuring a 3D mockup displayed on a virtual shelf; sample size: N=450 (150 respondents per option), target group—paper product buyers aged 18–55 from cities with populations ≥50,000; survey duration ≈20 min. We used Likert scales, ranking, and forced choice to measure preferences, visibility, brand fit, and purchase intent.
Results:
The new design received positive ratings with ~54% approval; purchase intent influenced by the new design was ≈47%, while the control version still had a clear share of the choice. The character on the packaging attracted attention but needed visual refinement—it was unrecognizable to part of the audience; segment differences were noted (innovators and the more educated were more likely to choose the new product). We recommended refining the character, colors, and readability of the information.
Client feedback:
“The insights helped us refine the design before launch and minimize risks,” Alexei S., Marketing Director.
Client’s objective:
To assess the perception of Nemiroff’s redesigned packaging across different countries, identify the need for local adaptations, compare the brand with local competitors, and determine the optimal communication channels.
How we did it:
Simultaneous representative CAWI surveys in seven markets using a standardized questionnaire adapted for language and local competitor lists. Target audience: men aged 21–60, regular consumers of spirits; key metrics: unaided/aided awareness, TOM, purchase intent, shelf standout, brand associations, propensity to recommend.
Results:
Awareness and aided recall varied across markets; packaging positively influenced premium associations, but local competitors maintain strong emotional positions. A need was identified for localized pack messages (awards, origin story) and a combination of digital + trade activation + PR to strengthen TOM. Adapted POS activities and collaborations with local influencers in specific markets were recommended.
Client feedback:
“The international study provided a clear map of perceptions across markets and helped prioritize next steps,” Kateryna Z., Marketing Director.
Client’s Objective:
To research the microcredit market (MFOs) in Ukraine, understand the extent of usage, motivations, levels of trust, and the impact of regulatory changes in order to strengthen the AUB’s position in its dialogue with regulators and the media.
How we did it:
A representative CAWI survey of the urban population of Ukraine (N=1,000, ages 18–55), conducted in December 2023 and July 2025. The questionnaire took up to 20 minutes to complete and included questions about MFI usage, motivations, barriers, attitudes toward regulatory changes, and digital verification.
Results:
The share of MFI users is ≈12%; the main motivations are immediate needs (making ends meet until payday, medical treatment, utility bills). Trust in MFIs is lower than in banks, but user loyalty is higher. Regulatory measures were received with mixed reactions; digital verification via “Diyu” was found to be convenient (73%). A need was identified to increase transparency of terms and conditions and strengthen consumer protection.
Client feedback:
“The study provides a clear picture of the expectations and risks of the MFI market for dialogue with the regulator,” Yuriy B., Head of the AUB Press Service.
Client’s Objective:
To measure changes in brand awareness for Inzhur within the REIT category, evaluate the effectiveness of a 360° advertising campaign, and assess the impact of key advertising messages on the target audience’s intentions and actions.
How we did it:
A wave CAWI survey, N=1,000 (November 2024, April 2025). Respondents were shown three ad units; we measured viewability, recall, MTO perception, intentions, and independent actions following ad exposure; survey duration: up to 15 minutes.
Results:
Awareness in the REIT category increased from 10% to 17%; ad visibility with a prompt was 14%; commercial conversion among those who saw the materials was limited (≈3–4% reported taking actual action). A significant information gap and a decline in trust were identified among part of the audience—there is a need for educational communication and a focus on a single clear MTO.
Client feedback:
“The campaign increases brand awareness, but we need to turn interest into trust—we’re working on that,” Andriy Z., founder.
Client’s Objective:
To increase registration conversion rates in the bank’s new mobile app, identify critical onboarding issues, and obtain practical recommendations for UI/UX improvements.
How we did it:
Moderated UX interviews and testing (in-person/remote format), 30 sessions of 60–80 minutes each, covering iOS and Android; participants—bank customers with varying levels of experience (registered/unregistered). Test scenarios included app launch, verification via phone call/“Diyu,” account creation, card details entry, and basic transactions.
Results:
Critical barriers identified: confusing home screen, difficulties with the code/login, freezing after an incoming call, non-intuitive feature search. After implementing UI/UX changes and technical fixes, recurring errors decreased by 38%, and successful onboarding increased by 23%; the team was recommended to hold regular UXR sessions.
Client feedback:
“The research identified issues not visible in the logs and provided practical instructions for improvements,” Sergey G., Marketing Director.
Client’s Objective:
To determine which installment plan model is most appealing to consumers, which parameters influence their choice, and which features should be included in the product to ensure competitiveness.
How We Did It:
Comparative online survey (CAWI) N=400, target audience aged 26–55, urban population, bank users who have used or are considering installment plans; the questionnaire took ≈15 minutes to complete and included a choice between models, an assessment of the convenience of payments, and preferences regarding credit limits and interface prompts.
Results:
57% preferred a model offering partial/full installment plans with centralized debits on a single day; 64% considered partial installment plans important; 56% favored customizable limits. There was a demand for simple infographics and transparent terms. It is recommended to implement a “partial installment plan” option, centralized payment processing, and clear interface prompts.
Client feedback:
“The research clearly showed which product features are important to customers—this will help make it simpler and more competitive,” Alexey M., Marketing Director.
Let’s discuss your project?
We’ll quickly provide a solution if you need to:
- test a product or idea before launch
- understand customer behavior and expectations
- evaluate the effectiveness of a campaign or communication
- identify the causes of low conversion rates or engagement
- make decisions based on data, not assumptions
- other ad hoc tasks